One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meserveyx.comSaved by Tony Writer and
One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
Launch cheat sheet:
Goal is hiring = highlight the team, mission, funding
Goal is sales = highlight the benefits and features of the product
Goal is fundraising = highlight the founders and market need
The messaging should always... See more
Lulu Cheng Meserveyx.comSome companies go all in on the ecstasy - ‘here’s our magical vision for the future’. Others commit to the laundry - look at our rich feature-set isn’t it amazing?”