One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meserveyx.comOne issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
For a message to have real impact, to affect behavior and seed loyalty, it needs more than publicity. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
I’ve sat through hundreds of portfolio presentations. I usually walk away with the same takeaway after a presentation from someone who comes from a Big Tech company: what did they do?!
I think there are two reasons for this:
Gabriel Valdiviax.com