Steve Jobs: “People never think that much about what they're doing or why they do it. They just do it because that's the way it has been done. That type of thinking doesn't work if you're growing fast & if you're up against some larger companies. You really have to outthink them.”

Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication

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