There are many traps, both logical and emotional, that can get in the way. Steve Jobs’s philosophy is one school of thought that can be misapplied ––“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.”

I'm a firm believer that founders are the people who can predict the future. --> "The best way to predict the future is to build it".