most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanarax.commost companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
In my experience, most marketers actually have the same “purpose.” To be successful. To engage with people in a way that benefits both sides. To be respected, seen, and appreciated. To make enough of a profit to do it again.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Before we get to that, I think it’s key to understand these “bad” salespeople a little more. I mean, why is it that they would seek to manipulate other human beings for the sake of closing a sale? Are they born as evil people destined to wreak havoc on all others? It’s much simpler than you think. Fact is, blaming these salespeople is not going to
... See moreJason Marc Campbell • Selling with Love : Earn with Integrity and Expand Your Impact
Instead of “how can we get more attention”, let’s think in terms of “how can we show that we care?” There is a deep calling within us – authentic business owners – to bring more love and wisdom into the business world. By bringing true caring to our audience, the natural reciprocity is loyal attention, deeply happy customers, and greater word of mo
... See more