Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)

The Tao of Authentic Business I was getting ready to launch my podcast and I sought a good name for it. My audience suggested the playful name of “Business Tao with George Kao”.

People spend on what they want, not necessarily what you are passionate about. So when you build a business from a compassion focus, you tend to get clients sooner. Your marketing becomes about giving people what they want.

If people aren’t eagerly buying what you’re selling, you might be leaning too much on your passion. In other words, ask yourself whether you're stuck in your own head. On the other hand, a compassion focus comes from real individuals you have talked with. You know their names, you know enough about their life to know the actual problems they face,

Passion Focus — creating a product/service from what energizes you, from the philosophies, ideas, strategies that you love... your own background, knowledge, trainings you've received, peak experiences you’ve had, topics you enjoy talking about. In short, your passions. “Do what you love.” This requires a long-term effort to grow and nurture a larg

Here’s the main issue for people like us – we expect results in the kind of timeline that usually only happens when we build our businesses with a focus on the left-hand circle. Yet, we feel motivated only by the things in that right-side circle. As a result, we find ourselves at extremes, leaning heavily towards the left circle in our hopes for re

Year 8: Larger Joint Ventures Now that you have a sizable audience from all your efforts at creating consistent content over the years, and scaling your courses with ads, you can now collaborate with the bigger players in your industry in so-called Joint Ventures (JVs) if you wish to. Or, if you prefer not to do larger joint ventures, just skip for

Also, by this point, you may have a large enough audience such that you could create in-person gatherings (workshops / retreats / conferences / cruises) and be able to recruit enough people from your audience to make such events worthwhile. Many people try to do this too early on, and find it very difficult to fill their events.

This is where it’s important to have mentees to take over some (or all) of your 1–1 services, and/or to help you facilitate your group program so that it can expand. Here are the steps I suggest when you’re at this stage: ● Make a list of your most ideal clients. ● Which of them are interested in doing the kind of work you’ve been doing? ● Start a

Year 5: Scaling with Ads & Automation Some might say that this is where your business “really” becomes a business, because your income has gotten to be much more stable and automated. Now that you have online courses, you can use Facebook/Google Ads to reach tens of thousands of additional ideal audience members.