most companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

most companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

William Poundstone Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Lynn Serafinn The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Jeff Jarvis WHAT WOULD GOOGLE DO

Carolyn Tate Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Bob Gilbreath Rise of Subscriptions and the Fall of Advertising

Jon Alexander Citizens: Why the Key to Fixing Everything is All of Us

Jon Alexander Citizens: Why the Key to Fixing Everything is All of Us

Bernadette Jiwa The Right Story: The secret to spreading your ideas