most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
most companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.
William Poundstone • Priceless: The Myth of Fair Value (and How to Take Advantage of It)
sari added
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.
Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
Ana Fragoso added
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human exchan
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Ana Fragoso added
We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
sari added
Purpose-driven firms are radically rethinking sourcing practices, product design, value chains, and so on, and that’s to be celebrated. But while they do these things for us, behind the counter, they’re all too often still thinking of and communicating to people as Consumers – and contributing massively to those 3,000 messages a day, to that underl
... See moreJon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
Purpose-driven firms are radically rethinking sourcing practices, product design, value chains, and so on, and that’s to be celebrated. But while they do these things for us, behind the counter, they’re all too often still thinking of and communicating to people as Consumers – and contributing massively to those 3,000 messages a day, to that underl
... See moreJon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
Many of us changed how we spoke to and treated prospective customers, behaving like predators rather than customer advocates.