most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
most companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Traditional marketing is playing with the pain that comes with being an imperfect human and uses that (“let’s solve our customers’ pain points” )to strip people of their agency, and their ability to make meaningful, well-considered decisions for themselves.
Thomas Klaffke • Pleasure Activism
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.