I think this is a brilliant observation from Lulu: people root for you when they think you deserve more than you've got, and root against you when it's the opposite. It captures an essential element of good comms...how can you help people think you're underrated rather than overrated? People are very motivated to correct the record in either direction, or as Lulu puts it, "We're all kind of reputational karens."

Jack Altmanx.com

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Gracex.com

Morgan Housel Some Things I Think

Seth Godin This Is Marketing: You Can't Be Seen Until You Learn to See