How to get creative (without doing drugs): https://t.co/pTVAs9Huxq
Those who derive enjoyment from the act of creating and feel in control of their creative process tend to show greater creativity than those who are focused exclusively on the outcome of their work.
Scott Barry Kaufman • Wired to Create: Unraveling the Mysteries of the Creative Mind

Sari Azout • The End of Productivity

Without creativity we tend to gravitate towards the norms of society. We go to school, get jobs, have 2.4 kids, eat pre-prepared meals, buy cars, dream of retirement, start every year with a resolution that will make the next one somehow different, somehow better. Creativity gives us choice, gives us hope that in some way we can be special, we can
... See moreChris Barez-Brown • How to Have Kick-Ass Ideas: Shake Up Your Business, Shake Up Your Life

The very genre of creativity literature, whether academic or how-to, is practically defined by this constant push-pull between art and not-art (and, increasingly in the post-1960s era, between High Art and commercial art) and between genius and not-genius.