@Paradox_EP @100Thieves My Hypothesis a high percentage of the troubled shopping experience is as a result of their business plan. The goal: Social media buzz, fast sold out, those numbers look good and help the bottomline more investment, increase awareness. See: Supreme, Yeezy Scarcity:Hype https://t.co/RX8G5d7G96
Interestingly, the more Patagonia made decisions that would theoretically harm its business (like telling people not to buy more of its products), the bigger its business became. People just kept buying.
Scarcity loops, on the other hand, are immediately repeatable. We see opportunity, receive rewards sometimes, and then do it all over again. As much as we’d like.