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E. B. White on writing for children (1969) This is it. https://t.co/a1Kj9TwfJN
"You are writing for yourself. Don’t try to visualize the great mass audience. There is no such audience— every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. Besides, they’re... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
Now give your speech to a roomful of high school students. Certainly, high school students can be as smart as the proverbial whip, but you couldn’t possibly deliver your surgeon-specific speech to a roomful of youngsters, could you? You’d have to recast what you say.
Mark Levy • Accidental Genius
The secret of his popularity—aside from his pyrotechnical use of the American language—was that he was writing for himself and didn’t give a damn what the reader might think.