The secret to keeping readers hooked:
Formatting.
Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n
The secret to keeping readers hooked: Formatting. Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n
When you’re trying to increase persuasiveness, focus on these three things: 1. Hone the main idea. 2. Make it stand out. 3. Adjust what’s around it.
Scott Berinato • Good Charts
The whole idea here is to do nothing but emphasize the structure you’re using to your readers. So much of online writing is about signaling—signaling this piece is easy to read, signaling you know what you’re doing, signaling it’s fun and there’s a voice and rhythm here worth paying attention to (see how even in this sentence, I’ve repeated the wor
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Kisss(s)
Keep it short, simple, surprising, structured (&stupid).
Write short sentences. Avoid putting multiple thoughts in one sentence. Readers aren’t as smart as you’d think.
Learn how brains organize ideas.
Readers comprehend “the boy hit the ball” quicker than “the ball was hit by the boy.” Both sentences mean the same, but it’s easier to ima
For example, here’s an introduction that uses subheads to push a reader along quickly, in my article, “How I Spend My Free Time Is Why I Am Successful.”
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Why it matters: Most people suck at this. They write timidly and in long-winded prose. This bad habit is easily fixed. Stop losing your reader at “Hello.”