The secret to keeping readers hooked:
Formatting.
Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n
The secret to keeping readers hooked: Formatting. Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n
1/2/5/3/1 For articles that have three or less Main Points, you are going to want to use a structure that doesn’t cut your explanations too short. The 1/2/5/3/1 structure is a good framework to use when thinking about how to make a solid argument for whatever it is you’re writing about, without getting “lost in the sauce” and rambling on and on. He
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
If you have to set very long copy, there are some typographical devices which increase its readership: 1 A subhead of two lines, between your headline and your body copy, heightens the reader’s appetite for the feast to come. 2 If you start your body copy with a drop-initial, you increase readership by an average of 13 per cent. 3 Limit your openin
... See moreDavid Ogilvy • Ogilvy on Advertising
The Body
Once you've captured attention, deliver value immediately. The body of your Note should be:
The mistake most writers make is trying to cram too much into a single Note. Your goal isn't to be comprehe... See more
Once you've captured attention, deliver value immediately. The body of your Note should be:
- Scannable - Use white space generously
- Specific - One clear point, not five vague ones
- Visual - Strategic bold and bullet points guide the eye
The mistake most writers make is trying to cram too much into a single Note. Your goal isn't to be comprehe... See more
I Analyzed 50+ Viral Substack Notes: Here's the 3 Types of Notes that Drive the Most Growth
Keep your paragraphs short. Writing is visual—it catches the eye before it has a chance to catch the brain. Short paragraphs put air around what you write and make it look inviting, whereas a long chunk of type can discourage a reader from even starting to read.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Every single sentence advances the “story” to the next main point. And on the internet, this level of velocity is crucial to hooking and keeping a reader’s attention.