The secret to keeping readers hooked: Formatting. Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
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gilest.org: Clarity hacks
start with writing your headline. Four different options
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
- Divide sections using subtitles
- Vary paragraph length
- Vary the tone with asides and snappers
- Use interstitials (quotes, statistics, images)
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“Better” Subheads: If everyone else is using single-word subheads, why not make your subheads entire sentences? If everyone else is using broad statements as subheads, why not make yours more specific? (This has become a big differentiator for me in my own writing. All of my best-performing lists used this technique where each subhead was a sentenc
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Kisss(s)
Keep it short, simple, surprising, structured (&stupid).
Write short sentences. Avoid putting multiple thoughts in one sentence. Readers aren’t as smart as you’d think.
Learn how brains organize ideas.
Readers comprehend “the boy hit the ball” quicker than “the ball was hit by the boy.” Both sentences mean the same, but it’s easier to ima
You’ve written a great headline that targets your prospects and compels them to read more. You’ve briefly captured their attention, stirred their curiosity, and tapped their desires. You don’t want to lose them now! But how do you start writing the body copy in a way that flows naturally from your headline and doesn’t jar them out of this coveted—a
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
To get visitors to engage with the page, you may use secondary devices to catch their attention by highlighting key messages that do not belong in the most noticeable headline: Add minor headings or a subhead (an additional, often longer, headline that follows the main headline). Consider “pull-quotes” (callouts). Highlight keywords in the body tex
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