
The secret to keeping readers hooked: Formatting. Here's a 4-step guide on how to flawlessly format any piece of writing: https://t.co/AWbVToRj5n

What works for me (as I said previously) is a single line at the top of the page that sums up the main point I'm trying to make. Then I list some key points that relate to or support my bigger idea. Then I go back and expand on those ideas in another sentence or two, creating paragraphs. Then I move the paragraphs around, adding transitions between
... See moreAnn Handley • Everybody Writes

Once you've captured attention, deliver value immediately. The body of your Note should be:
- Scannable - Use white space generously
- Specific - One clear point, not five vague ones
- Visual - Strategic bold and bullet points guide the eye
The mistake most writers make is trying to cram too much into a single Note. Your goal isn't to be comprehe... See more
I Analyzed 50+ Viral Substack Notes: Here's the 3 Types of Notes that Drive the Most Growth
Tips & Tricks ➊ Axioms rock. These bolded signposts naturally grab attention and tell others where you are headed. • We are big fans of “Go deeper” because it states clearly that you will provide more data and context below. “The big picture” is also a good one when you’re zooming out to provide more context. ➋ Use bullets, often. The bullet po
... See more