What separates writing that is fun, easy to read, even musical, is writing that alternates rhythms—fast vs slow, quick vs descriptive, etc. The more your writing alternates between opposites, the more movement it has, and the more the reader feels like they are being taken on a journey (opposed to hacking their way through a textbook). 

Practical things you can do to make your text clearer.

Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.

Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.

If your sentence has more than two commas in it, it’s probably too long.

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