
This closely tracks similar trends in the English corpus as a whole. I attribute this specific pattern to feminization of institutions in 1970. Link to broader argument in next post (thank you Elon). https://t.co/pXDp2l9wNh

A person who wishes to influence the decisions of governments, organisations and companies must therefore learn to speak in numbers. Experts do their best to translate even ideas such as ‘poverty’, ‘happiness’ and ‘honesty’ into numbers (‘the poverty line’, ‘subjective well-being levels’, ‘credit rating’). Entire fields of knowledge, such as physic
... See moreYuval Noah Harari • Sapiens
More recently, Meg Henderson and Anthea Taylor discussed the “neoliberalization” of self-help (considered further below).41 In this iteration the feminist ideals of the 1980s and 1990s are transformed with even greater individualism and more emphasis on producing subjects “better adjusted to neoliberalism.” They chart how a focus on feminist consci
... See moreRosalind Gill • Confidence Culture
Nesse momento, ainda se mantinha uma representação singular de “homem” e de “mulher”. Essas representações ligavam as mulheres às ideias de bondade, cuidado, maternidade, domesticidade, e, por outro lado, homens à ideia de trabalho, produtividade, embrutecimento, frieza emocional.
Valeska Zanello • A Prateleira do Amor: Sobre Mulheres, Homens e Relações (Portuguese Edition)
As recently as the 1980s, the idea of “emotional intelligence” was not taken seriously, particularly by men; today, most professions regard it as important as any scholastic achievement. In a hundred years, qualitative intelligence might be unilaterally prioritized over quantitative aptitude.