Good narrative answers questions that matter to humans:

• Why does this exist?


• Who is it for?


• What will the world look like if this works?

If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s... See more

We are storytellers! Unlike a lot of other businesses that use social media our marketing and our product are the same thing! A story. So when we're introducing the product we have the chance to prove we're good at what we're selling.

"The story we tell in our marketing needs to be as compelling, if not more so, than the performance itself."

In the End, Narrative is Strategy

In crypto, your story is not just marketing.

It is your first product.

It’s the code before the code.

It’s what convinces someone to care before they read your docs or try your wallet.

So slow down. Reflect. Write it out. Test it. Revise it.

Because the best projects don’t just build systems - they build belief.