Product momentum and narrative momentum are both crucial. It’s probably best to have narrative momentum a little bit ahead of product momentum but not so much that you’re creating a credibility gap. The opposite, product far ahead of narrative, creates a ‘best kept secret’ gap.
We are storytellers! Unlike a lot of other businesses that use social media our marketing and our product are the same thing! A story. So when we're introducing the product we have the chance to prove we're good at what we're selling.
"The story we tell in our marketing needs to be as compelling, if not more so, than the performance itself."
"The story we tell in our marketing needs to be as compelling, if not more so, than the performance itself."
Top Content on LinkedIn
In the End, Narrative is Strategy
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.
BFG (aka BrightFutureGuy) • Narrative > Hype: The Sustainable Way to Win
There are two wildly different pursuits you must execute to build great products:
1. Build what customers want
2. Bet on an unproven future
We tend to over complicate or over-wield the former, creating complex mechanisms by which customer feedback is quantified, abstracted,... See more
claire vo 🖤x.com