Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be, ... See more
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
product manager, a product designer,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Product managers bring the business context—they help teams ensure that the products they are building are viable for the business. They ensure that the business that supports the product will survive over time, allowing the team to further satisfy customers’ needs. Designers bring visual, interactive, and systems-design chops that help to ensure t
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The teams are currently structured by function (product, R&D, design, business, etc.), and different teams think about different layers of the company and stack. But all energy is directed toward improving the core product. We design objectives that translate to common top-level metrics and improve the user experience holistically. For example,... See more