The more we want our customers to be a certain way, the less our offerings are something they authentically want.
Joe Hudsontwitter.comThe more we want our customers to be a certain way, the less our offerings are something they authentically want.
@gibsonbiddle @ojiudezue I lived through this one. Key lesson: when what your company wants and what your customers want isn’t aligned, your product will fail regardless of how much lipstick you put on it.
Dantley Davisx.comThe hard part about figuring out what customers want is figuring out that you need to figure it out
Once a brand defines what their customer wants, they are often guilty of making the second mistake—what they’ve defined isn’t related to the customer’s sense of survival.