The more we want our customers to be a certain way, the less our offerings are something they authentically want.
Joe Hudsontwitter.comThe more we want our customers to be a certain way, the less our offerings are something they authentically want.
Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
GREG ISENBERGx.comCompanies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
McKee Jake • The Cluetrain Manifesto (10th Anniversary Edition)
Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand.