
Found this years ago. Remains some of the most valuable advice I've ever seen.
If I were a business school professor, I'd have my students memorize it.
Found this years ago. Remains some of the most valuable advice I've ever seen. If I were a business school professor, I'd have my students memorize it.
People and companies have needs. Those of us with sales responsibility represent businesses with potential solutions to those needs. Sometimes those people or companies with needs are already customers. There’s also an entire universe of prospective customers with whom we’ve never done business. These “prospects” have needs, too. In sales, our incr
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