
Found this years ago. Remains some of the most valuable advice I've ever seen. If I were a business school professor, I'd have my students memorize it.

If the secret of selling is to appeal to this prospect’s motivation, your first task must be to find out what that motivation is.
Harry Browne • The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert
Yes, there are tons of resources but I'll try to offer some simple tips.
1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I've been leading and building sales org... See more
ycombinator.com • Yes, there are tons of resources but I'll try to offer some simple tips.
1. Money comes naturally as a result of service.
2. Ordinary things, done with extraordinary focus, over an extraordinary period of time.
3. Find an earned secret and exploit it for two or three decades.
4. Be a professional opportunist.
5. Opportunity arrives after a loss.
6. The best financial decisions are not financial decisions.
7. You d
... See more- Business ideas are worth nothing. All that matters is execution.
- Change your goal from $100K a year to $100K a month.
- Learning how to sell is the most important business skill. Those who refuse to learn it or get distracted never m
Advice For Building A Business Boiled Down Into One-Sentence Harsh Truths
In the rough awesome format, point 1 is the main benefit, point 2 is a reinforcement of the main benefit or an important side benefit, point 3 is where you deal with the objections, and point 4 is where you bring it all together and nudge buyers toward a call to action.