The $100 Startup

General objections, however, come up with almost any purchase, so that’s what we’ll look at here. These objections usually relate to very basic human desires, needs, concerns, and fears. Here are a few common ones: • How do I know this really works? • I don’t know if this is a good investment (and/or I’m not sure I have the money to spare). • I’m n

it helps to craft a launch event to get buyers excited ahead of time.

Regardless of your growth strategy, you’ll want to pay attention to the health of your business. The best way to do this is with a two-pronged strategy: Step 1: Select one or two metrics and be aware of them at any given time, focusing on sales, cash flow, or incoming leads. Step 2: Leave everything else for a biweekly or monthly review

In this matrix, you’ll list your ideas in the left-hand column and then score them on a scale of 1 to 5, with 5 being the highest. Granted, the scoring will be subjective, but since we’re looking for trends, it’s OK to estimate. Score your ideas according to these criteria: Impact: Overall, how much of an impact will this project make on your busin

Fewer than five employees.

New technology or opportunity.

HALL OF FAME. Shine a spotlight on your best customers; let them tell their own stories about how they’ve been helped through your business. It helps to provide a variety of stories, as people will relate to different perspectives and backgrounds. This provides “social proof” that your product or service works for all kinds of people. INSTITUTE A N

exchanging money for your offer? 2. Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? 3. Have you made the launch fun somehow? (Remember to think about non-buyers as well as buyers. If people don’t want to buy, will they still enjoy hearing or reading about the launch?) 4. If your launch is onl

For example, teachers are usually good at more than just teaching; they’re also good at things such as communication, adaptability, crowd control, lesson planning, and coordinating among different interest groups (children, parents, administrators, colleagues). Teaching is a noble career on its own, but these