Manton Reece

If what you want is a content-marketing blog post that serves more to incrementally improve Google search results than to be read by an actual human, AI might help. If you want to think deeply through a subject and synthesize knowledge, then communicate that knowledge to others, it’s going to be better if you just struggle through the painful proce... See more

Or maybe you’re running a creative team. In a pre-AI world, in order to create consistency, you needed to reduce your work down to principles and systems so that writers and designers could consistently capture your brand's voice and style.

In a post-AI world, you don't necessarily need to reduce your work in such a way. Instead, you can find exampl

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Creators are thinking about AI the wrong way. Most creators are attracted to AI because they can use it to emulate the work of creators who have more resources. Finally – an equalizer! When that becomes true, when you CAN emulate the work of bigger creators, those creators will just adapt. They will innovate and create content that once again c... See more