- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
André Chaperon • Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Why this breaks most brand strategy
Brands continue to talk about audiences, engagement, conversation, authenticity, and community as if these are the mechanisms that determine performance on social platforms, when in reality they are descriptive labels applied after outcomes have already been produced. In post-social environments, content does not... See more
Brands continue to talk about audiences, engagement, conversation, authenticity, and community as if these are the mechanisms that determine performance on social platforms, when in reality they are descriptive labels applied after outcomes have already been produced. In post-social environments, content does not... See more
Post-Social: Why Most Brand Strategy Is Written for the Wrong Machine
10: Add a consequence in the hookNot “Day 1 building my company”Try “I quit a six figure job and I have 90 days to make this work”Risk is the best retention strategy on earth9: Volume creates breakthroughsIf he started over, he would post 3x a dayQuantity is not the enemy, randomness isStop chasing overproduced perfection8: Ride someone else’s... See more