People who like rocks see cool rocks everywhere.
People who like birds see interesting birds everywhere. The tree on your yard could be an exceptional specimen. The world around you could be amazing and magical, but you aren't enough of a nerd to see it.
When you stop anticipating what your desired audience wants and fully embrace what is most true within you, the best work so often emerges. So maybe this is recommendation no. 1 - a reminder more than anything else that when you do it for you, it is for them.
This is how we discover new artists, new voices, new sources of information—and there’s a feeling of excitement that comes with realizing, after the fact, that this thing you just stumbled upon is coming from someone you’ve never heard of before. You feel as though you just made an amazing discovery.