What We Talk About When We Talk About Taste

To do the thing that no one else can do, you have to make the choice that no one else would make. But it can’t be performative—you can’t fake it by choosing an unpopular thing, because if you do it arbitrarily, the choice you’re making will just be bad . It actually has to come from something real inside you, the place of knowing beyond language.

That’s my big learning of the year: understanding the way someone’s interior life translates to what they make. When I first started writing this Substack, I was possessed by the sense that I had to figure out “how to do it.” Which other Substacks do I like, which other Substacks are popular, what do they write about, how do they make it work. It’s... See more