Branding for healers might have a different meaning than branding for corporations. ⁠ ⁠ Before big business talked of branding, animals were branded - marked by hot iron to note them as belonging to some farmer. ⁠ ⁠ For healers, it might be that life brands you in some way. ⁠ ⁠ Revealing your brand might mean revealing where you were hurt and marked by life, the terrain of hurt you know well enough to help others with.⁠ ⁠ It could be that life has branded you in a particular way, marking you as belonging to a certain life -path.⁠ ⁠ One of the truest things I know about niching is this: our deepest wound is often a doorway to our truest niche.⁠ ⁠ The places you've struggled in your life and overcome are often the best things you can help your clients with. ⁠ ⁠ People struggle with their niche for years and then they look down and see how life has branded them and, like the tattoo artist might do with an ugly scar, they've made beauty out of and around it. ⁠ ⁠ Isn't it true for your life?⁠ ⁠ You went through some ugliness and you've turned it into your gift for the world. ⁠ ⁠ And so, for healers, branding might not be a creative act but a revelatory one.⁠ ⁠ It might be less about sitting down and trying to imagine what it might be and more about revealing to others what it already is.⁠ ⁠ The chances are that you were branded by life a long time ago.⁠ ⁠ And it took a long time to heal.⁠ ⁠ And then longer to adorn it and honour it.⁠ ⁠ Ah, but the revealing it?⁠ ⁠ That's often the hardest step.⁠ ⁠ And so I'll offer this one piece of advice:⁠ ⁠ Show them your scars, not your wounds. ⁠ ⁠ Show them the places you've healed not the places you haven't. ⁠ ⁠ Keep healing your wounds but keep those places where you're still tender and vulnerable to those you trust.⁠ ⁠ It might be that you don't need to go through a branding process but that you already have been.⁠ ⁠ It might be that you've become the person you needed when you were younger and who others, who are younger, need now.⁠ ⁠ I have a short YouTube video that goes into this idea further. If you'd like to learn more, comment the word 'BRANDING' below.⁠