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To identify your ikigai, ask yourself these four questions: ● What do you love? ● What are you good at? ● What does the world need right now? ● What can you get paid for?
James Evangelista • Going Japanese: Embracing Japanese Wisdom For A Better Life
It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.
But at the same time, you always need to return to the question:
"Why do I create? What do I create for?"
And of all the answers that arise, understand your primary and secondary reasons.
For me, primary
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