Why does a $300M+ company need branding? Just because a business is big doesn’t mean it’s moving in the right direction. In fact, growth has a way of amplifying the gaps… .. Revealing the space between what you are and what you’re becoming. When a company shifts its strategy in a major way… The brand often lags behind. It no longer reflects the organization’s true direction. The story it once told starts to fall flat. What it *meant* no longer aligns with what it *needs* to mean. This is the #1 issue Motto® tackles. We work with high-growth, scaling companies who realize their brand can't hold the weight of their ambitions. Because here’s the truth: Brand isn’t just what people see— It’s what holds the vision together when everything else scales. @wearemotto
instagram.comWhy does a $300M+ company need branding? Just because a business is big doesn’t mean it’s moving in the right direction. In fact, growth has a way of amplifying the gaps… .. Revealing the space between what you are and what you’re becoming. When a company shifts its strategy in a major way… The brand often lags behind. It no longer reflects the organization’s true direction. The story it once told starts to fall flat. What it *meant* no longer aligns with what it *needs* to mean. This is the #1 issue Motto® tackles. We work with high-growth, scaling companies who realize their brand can't hold the weight of their ambitions. Because here’s the truth: Brand isn’t just what people see— It’s what holds the vision together when everything else scales. @wearemotto
So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
blog.intercom.comblog.intercom.comWhat if branding was less about distinguishing products and more about igniting belief? Too often, businesses focus solely on their products as the heroes of their stories. The problem is they are overlooking the deeper role of the brand itself. There's a misconception that a product will 'sell itself.' It's the brand that infuses these products with meaning and value. This transforms a simple transaction into an alignment of values between brand and consumer. You elevate the product from a commodity to a symbol of shared ideals. How does your brand encapsulate its ethos within its products? Are you merely selling something, or do you actually stand for something? @wearemotto
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wearecollins.com • 101 Design Rules
What this means for an agency is that there are... See more