https://t.co/3FLXJRkQPi

• When you interact with a company from the outside you see it as a unitary thing with an intention.


• You might experience the company as jerking you around capriciously.


• But the company is actually a swarm.


• More like a swarm of bees with a sheet draped over them.


• It doesn’t have a brain, it is an emergent swarm.


• It doesn’t have its own goals, it does not

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