The Zeigarnik Effect.
Why Procrastination drains you more than doing work: https://t.co/osCzaygEx7
Look at these 2 UIs.
One of them will 100% outperform the other for 1 key reason:
The Zeigarnik Effect.
Here's EVERYTHING you need to know about this psychological trick (& how to use it for your products to increase conversions): https://t.co/MOdSMrCZys
Zeigarnik Effect
The power of unfinished business or interrupted or uncompleted activity to hold a privileged place in memory. Unfinished tasks create a cognitive burden, weigh more heavily on the mind, and are more easily recalled than completed tasks.
The Zeigarnik Effect explains why people are haunted by unfulfilled goals and may be more apt to
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