That’s not to say that people don’t have their opinions. John McWade, publisher of Before & After magazine, likes: Adobe Caslon, Adobe Garamond, ITC Stone Serif, and Janson Text 55 Roman. Coauthors James Craig, Irene Korol Scala, and William Bevington, of Designing With Type: The Essential Guide to Typography, say, “Baskerville is considered on
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Bottom line: Serif fonts—at least on paper—are simply easier to read. The findings are the same for virtually every researcher who’s ever conducted the test. No wonder most newspaper and magazine publishers set their body copy in a serif typeface.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
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I internally believe that anything i touch will turn to gold
making a million at 16 was a sub 1% chance, did it
bouncing back and starting an 8 figure company in 12 months at 17 was a sub 1% chance, did it
growing one of the biggest online money brands and programs in my niche before i turned 18 was a sub 1% chance, did it
my next company will ... See more
Language models need auteurs and creative directors, not “thumbs up if you liked this personality”
