WWHW, Why, What, How-To, What-If

Explain the problem that needs to be solved. List the 3-4 most popular methods that did not work and why those failed. All that's left is MY solution, which I'll then explain in the How-To section.

Start with a bang: something your audience relates to that can later relate to their wants, needs, and desires.

Substitute: What can I remove or replace in this situation? Combine: Can two or more of these elements be merged? Adapt: Can this be made more flexible to provide additional functionality?

Set goals (with deadlines) that excite you and get you focused on the end-goal, not on the "work."

AIDA conforms to WWHW perfectly: Why is this important? What is the problem you're about to explain? How is this problem solved? And what-if I buy this solution right now?

Then, you are constantly selling that audience member (Singular! Don't think about the masses -- think about the PERSON!) to continue listening for just a few minutes more.

You could have a lot of fun and brainstorm all day about a concept you'd like to sell your audience on, simply by eliminating the alternatives that don't work. Think about it: by tackling things that don't work, you're relating to them in quite a big way.

If you aren't selling a course, if you aren't charging any money, and you simply want to make an impact on someone, or get them to take a simple action (floss their teeth, recycle their bottles, stop drinking diet soda) -- consider the objections that would hold them back from giving up before starting, and tackle them aggressively. Put as much eff

This story needs to be EMOTIONAL. The most straightforward approach is panic and fear.