If you're still having trouble with this Why section (about 5 minutes for a 1 hour presentation and about 1-2 minutes for a 10-20 minute presentation), here's my usual go-to: tell a quick story about how you changed your mind about something. A mindset shift!

AIDA conforms to WWHW perfectly: Why is this important? What is the problem you're about to explain? How is this problem solved? And what-if I buy this solution right now?

HOOK: something catchy, short and to the point that immediately draws people in to what you're presenting.

Start with a bang: something your audience relates to that can later relate to their wants, needs, and desires.

This story needs to be EMOTIONAL. The most straightforward approach is panic and fear.

Why section: gets attention, states the problem but does not yet unpack it What section (current stage): unpacks/describes the problem at hand, introduces the solution but does not quite unpack it yet How-To section (coming up): we're beyond "problem" mode and are unpacking the solution (the steps) to solve this problem, but we end with the problem

Have the discipline to get started and the motivation kicks in when you see progress. Even outlining or decision-making is progress.

Intentional Chaos: Wake People Up With Weirdness

Then, you are constantly selling that audience member (Singular! Don't think about the masses -- think about the PERSON!) to continue listening for just a few minutes more.