WWHW, Why, What, How-To, What-If

Have the discipline to get started and the motivation kicks in when you see progress. Even outlining or decision-making is progress.

W.W.H.W. — Why, What, How-To, What-If.

Here's the formula that will change everything in your writing and presentations: WHY is this important in the first place? WHAT are you about to show me? HOW do I take the steps to do this? WHAT-IF I do this, what are the next steps? I've seen a few people complicate these steps and try to "claim" they invented this structure, but it doe

AIDA conforms to WWHW perfectly: Why is this important? What is the problem you're about to explain? How is this problem solved? And what-if I buy this solution right now?

This story needs to be EMOTIONAL. The most straightforward approach is panic and fear.

People like others who are like them, and this is where "finding common ground" (as previously mentioned) works wonders.

Modify (or Magnify or Minify): What one attribute of this project or scenario can be changed? Purpose: How can I put this to a completely different use than was originally intended? Eliminate: What can be removed from this situation? Rearrange (or Reverse): How could you order steps or use the product in the exact opposite way it was ended? Not onl

Start with a bang: something your audience relates to that can later relate to their wants, needs, and desires.

A hypothetical "Who Else" headline for weight loss: "Who Else Wants to Lose 10 1/2 Pounds in 4 Weeks, Have More Energy, Feel Better & Younger, and Do It All Without Dieting or Exercise AND In Just 3 Minutes Per Day?" Something more low-key for a YouTube video I could create: "I'm about to show you how to setup an Amazon