Keep this keyword in mind during the What section: IMAGINE. Imagine you had a money-making website. Imagine you smiled every time you checked your bank account. Imagine if doing your taxes was easy.

Therefore, it's ultra-important to ensure everything on a web page is optimized.

you'll have impact when you list three items to focus on.

Intentional Chaos: Wake People Up With Weirdness

People like others who are like them, and this is where "finding common ground" (as previously mentioned) works wonders.

Substitute: What can I remove or replace in this situation? Combine: Can two or more of these elements be merged? Adapt: Can this be made more flexible to provide additional functionality?

You could have a lot of fun and brainstorm all day about a concept you'd like to sell your audience on, simply by eliminating the alternatives that don't work. Think about it: by tackling things that don't work, you're relating to them in quite a big way.

Here's the formula that will change everything in your writing and presentations: WHY is this important in the first place? WHAT are you about to show me? HOW do I take the steps to do this? WHAT-IF I do this, what are the next steps? I've seen a few people complicate these steps and try to "claim" they invented this structure, but it doe

Modify (or Magnify or Minify): What one attribute of this project or scenario can be changed? Purpose: How can I put this to a completely different use than was originally intended? Eliminate: What can be removed from this situation? Rearrange (or Reverse): How could you order steps or use the product in the exact opposite way it was ended? Not onl