Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.

Writing clarifies your own ideas. Writing begets new ideas too. Writing lets you explore ideas in depth even if you won’t have time to act on them all. Writing shows people how you think and lets ... See more

Try This: What’s the best idea or product you’ve heard about in the last seventy-two hours? Write about it for five minutes, incorporating everything you’ve learned. (If you like, scribble the secrets at the top of your page as a cheat sheet.) When your time is up, review your writing. If you can read it aloud and others fully understand it, you’re

... See more

My favorite writing trick is to only write my introduction then ask friends who represent my audience this question:

"After reading only this intro, what are the most interesting ideas I could possibly cover in the rest of the post?"

I pick and choose the responses that resonate with me. This is how I de-risk my post from lacking novelty: Am I headed... See more