
Writing to Persuade: How to Bring People Over to Your Side

You learn so much from the process of analyzing the work of others. If you want to improve your own writing, find examples of the form that interests you and immerse yourself in it until something about its structure winds its way into your unconscious. Read writing that is popular, and try to figure out why it works.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
If it is an anniversary or an event, submit your piece at least two weeks early.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
When you decide that your personal details
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
But never fight with your audience. Anger needs to be a bonding mechanism, not something that creates a wall.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
How fast or how slowly did the writer get to something we considered crucial?
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
Kill the jargon.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
Starting with an apparent shared liberal understanding and then pointing out an example of how it was being contradicted was a smart way to go into a story.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
The next time you are in a coffee shop, or the library, or watching a soccer game, look at the people. Listen to their conversations. Think about whether you’re seeing something you haven’t seen before.
Trish Hall • Writing to Persuade: How to Bring People Over to Your Side
You are more likely to believe what you already agree with.