Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
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Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Thought-leadership writing is writing that explores solutions to a problem that plagues your audience. It
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Forward-looking solutions articles are focused on how to solve the problem or be prepared for new problems and scenarios. Retrospective solutions articles are focused on the historical analysis, or hindsight about why we have the problem in the first place.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Once they have a great story, marketing can enhance and improve on it from there, selling the heck out of it. Marketing and PR teams are always keen on innovative ideas. But if those innovative ideas aren’t properly brought forward to them, they might not have a lot to work with.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
it’s also solutions writing because you come at the reader with concrete ideas about how to approach a particular problem in a better way.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
The second component of your thought-leadership niche is your passion and/or purpose. This is what’s really driving you. These are your thoughts about what you want to change for the greater good on this planet. If you reach your goals in spreading your ideas, in what way will the world be different and better? Your answer to this question links
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To become a thought leader in your niche, you will need skill in turning your own observations and hunches into meaningful, principled and actionable insights.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Why are you pursuing this idea? How will your idea help promote the greater good on this planet?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
I now call these types of conversations with experts “story-framing” sessions.