Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
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Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Why are you pursuing this idea? How will your idea help promote the greater good on this planet?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
How was I able to convince the experts that their hard work of writing had resulted in a dull article, but that they could make it very interesting by getting the story angle right?
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
I now call these types of conversations with experts “story-framing” sessions.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
it’s also solutions writing because you come at the reader with concrete ideas about how to approach a particular problem in a better way.
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Figure 4—Characteristics of effective, short-form writing in the thought-leadership style
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
What do I mean by your experience, expertise and/or your education? This is your subject-matter expertise. It is the subject you love, live and own. These are the ideas you burn for. Maybe the subject is something you taught yourself or something you majored in in college. But it doesn’t have to be. The main point is that the subject is one in
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THOUGHT LEADERS ARE, AT THEIR CORE, MEANING MAKERS” —MATT CHURCH