Always work (note, write) from your own interest, never from what you think you should be noting or writing. Trust your own interest.

The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something. These weren’t articles about me—these were articles about you, the reader. These were pieces to get you thinking, to make you more productive, to help your life in some way. And it was because I was putting the reader first th

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It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, pr

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