At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

... See more

Good communication transforms design from chaos to clarity. It turns great ideas into great work and keeps teams aligned through the messiness of the creative process. Miscommunication will happen, but with the right tools, systems, and mindset, it doesn’t have to derail your work. Prioritise clear, thoughtful communication and you’ll see how it... See more

words are one of the most essential yet least appreciated parts of a product. They form the user's mental model, guide users on how to use the product, and can affect their emotional response. Most designers, especially new designers, treat copy as an afterthought, but a good designer knows you must sweat every word as much as you do ever UI box,... See more