Why Video Games are the Next Big Social Network

Gaming is expanding its reach into every part of our lives (education, medicine, music) and is becoming the foremost battleground for the future of big tech. This strikes me as analogous to the Facebook story from above. The market clearly believes video games represent a valuable opportunity, but may be underrating the scale by orders of magnitude... See more

Social networking as we know it relies on content consumed in the past tense. Photos, videos, tweets, are all a part of our lives that are captured first and then shared or consumed by others afterwards. Gaming, on the other hand, is inherently a real-time social experience, whether it is with friends playing together online or streamers broadcasti... See more

With more than 30% of the world’s population playing games today, gaming and social behaviors are beginning to blur.

As we expand social networks into new dimensions, it's clear the social and gaming are colliding.

In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.