Beyond Broadcast and Social Media: Game Engines are the New Reality Engines

There are two major waves happening today that could accelerate the creation of a new generational storytelling company:

1. Consumer shift toward interactive media (over linear/passive media, i.e. TV/film)


2. Technology advancement driven by generative AI

As long as there are new technology platforms, types of media content, and shifting user behaviors, there will continue to be opportunities to build massive networks with complexity at their core. The ones that fundamentally alter some of the core components of a complex network can create really interesting and novel product experiences.

Hollywood, for example, is rapidly shifting their productions over real-time rendering solutions such as Unreal and Unity, or developing their own engine, as Disney has with Industrial Light & Magic’s Helios.

Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest compe... See more