Evolving User + Business Behaviors and the Metaverse — MatthewBall.co

8) User Behaviors: Observable changes in consumers and businesses behaviors (including spend and investment, time and attention, decision-making and capability) which are either directly associated with the Metaverse, or otherwise enable it or reflect its principles and philosophy.

- In the first six months of 2022, the word metaverse appeared in regulatory filings more than 1,100 times. The previous year saw 260 mentions. The preceding two decades? Fewer than a dozen in total.- The metaverse, a 30-year-old term but nearly century-old idea, is forming around us. Every few decades, a platform shift occurs—such as that from mai... See more

Consider today’s most popular Metaverse-like experiences, such as Fortnite or Roblox. While these platforms succeed through incredible creative achievements, it’s important to recognize that their underlying ideas are far from new — they’re just newly possible.