added by sari · updated 2y ago
Why the Survival of the Airlines Depends on Frequent Flyer Programs
- Basically, airlines look like they make money from flights, but they actually make money from loyalty programs. Without its loyalty program, Delta would be worth -$7 billion. With it, it’s a $19 billion company.
from Why the Survival of the Airlines Depends on Frequent Flyer Programs by Byrne Hobart
sari added 3y ago
- The mechanics of a loyalty program are simple: Flyers earn rewards, generally by flying or using branded credit cards. They redeem those rewards for flights.
from Why the Survival of the Airlines Depends on Frequent Flyer Programs by Byrne Hobart
sari added 3y ago