Why the Survival of the Airlines Depends on Frequent Flyer Programs

Credit cards and frequent flyer miles. In 1981, when American Airlines became the first major airline to launch a frequent flyer program, executives wouldn’t have been able to predict that this innovation would one day become the difference between an airline that was profitable and one that wasn’t. But that’s precisely what’s happened. In 2018, Am

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If he’s sincere, that means building a loyalty program and airline that’s more designed for consumers — humans! — and less for the frequent business traveler on a corporate account.