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Why subscriptions just don’t work for customers
Only free products work in India; subscription products fail miserably. They refuse to pay extra for convenience or entertainment. Anecdote: Kunal says that even wealthy people spend hours shifting around their phone storage as opposed to purchasing a couple of dollars worth of cloud storage. Business example: Netflix initially failed in India by a... See more
Kunal Shah • Kunal Shah: Core Human Motivations [The Knowledge Project Ep. #141]
Simply put, the world is moving from products to services. Subscriptions are exploding because billions of digital consumers are increasingly favoring access over ownership, but most companies are still built to sell products.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
...consumers are less likely to churn when they subscribe for a product or service they need. Aspirational services (e.g., gym/fitness memberships, audiobooks, meal kits) are usually the first subscriptions to go when consumers find that they can’t live up to their aspirations for being healthier or reading more.
Angela Tran Kingyens • The continuous rise of SaaS in the consumer space - Version One
Instead, I argued, the goal of business should be to start with the wants and needs of a particular customer base, then create a service that delivers ongoing value to those customers. The idea was to turn customers into subscribers in order to develop recurring revenue. I called the context for this change the Subscription Economy.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Paid content has no future not because people don’t want to pay or because there are no effective micropayment services. The reason is far deeper and more hopeless: the idea of paid content, at its very essence, contradicts the logic of network interaction.
Andrey Miroshnichenko • Human as Media. The Emancipation of Authorship
Browsers could have implemented digital wallets to manage subscriptions and one-click payments, but consumers had to wait for Amazon and Apple to launch proprietary solutions to public platform problems. Payments were difficult, so nobody paid for things. Advertising became the default way to sustainably make money; piracy became the default way to... See more