In short, subscriptions are not a panacea. Price changes do not solve product/market fit on their own. But, if your product gets better with more usage, addresses a naturally recurring behavior, and has a potential “upgrade tier” of users, a subscription model could be very successful.

Subscriptions are attractive because they are predictable, but not every product or service is a natural fit for subscription.

...that’s where “Mass SaaS” comes in. Buy once; pay routinely (sometimes even subconsciously). Consumers love it because they can set it and forget it. Founders love it because they can acquire users once and get predictable revenue in exchange, as long as they can retain those users by improving the product, delivering stellar customer service,... See more