Mass SaaS: Thinking about SaaS on the Consumer Side | Andreessen Horowitz

The entire world is clearly going subscription-crazy. Which begs the question: which other consumer products could benefit from Mass SaaS?

Mass SaaS seems to work best when consumers can: plan their frequent consumption ahead of time and enjoy a bundled set of tiered offerings, all at fixed prices.

...that’s where “Mass SaaS” comes in. Buy once; pay routinely (sometimes even subconsciously). Consumers love it because they can set it and forget it. Founders love it because they can acquire users once and get predictable revenue in exchange, as long as they can retain those users by improving the product, delivering stellar customer service, an... See more