
Why Niche New Media Is the Future for Brands

Best in class: 7 brands that seem to get it right-- what they're nailing, and what to take notes on.
Azora Zoe Paknad1strodeo.substack.com



Creators in these niches don’t have to appeal to the lowest common denominator to viral with mainstream viewers. They can focus on delighting their smaller cadre of hardcore fans. That’s why I believe there’s a huge untapped opportunity for apps to allow micro-entertainment creators to monetize by accepting tips for recorded content, not just durin... See more