
Saved by Keely Adler
Why Is It So Hard to Predict the Future?

Saved by Keely Adler
But in a complex world, it’s impossible to know what might be useful in the future. It’s important, therefore, to spread our cognitive bets. Curious people take risks,
Entrepreneur, CEO and keynote speaker Margaret Heffernan puts it best. In an uncertain world – whether from pandemics, political shocks or tech disruption – the classic ‘forecast-plan-execute’ model doesn’t work. She calls for adaptability over certainty, experimentation over control. She talks about optionality and building systems that flex,
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