added by sari and · updated 2y ago
Why I left Substack and the Email renaissance
- Email subscriptions don’t have network effects by themselves. Right now, there isn’t a large switching cost for a creator to leave Substack – the creator owns their email list and content. The interesting part, however, comes in when the platform provides enough value that a writer would lose subscribers by switching platforms and when subscribers ... See more
from Explaining a16z's Investment in Substack by Adam Keesling
sari added
- Enter Substack. Substack, by eschewing the marketing communications (MarCom) market entirely, and focusing on writers people actually wanted to read, reversed the perceptions of the technology. Instead of trying to scam people into giving you “permission” to send them emails, Substack said, why not charge them to subscribe.
from A Text Renaissance by Ribbon Farm
sari added
- By offering a seamlessly integrated email, payment integration (Stripe is a big part of all these revolutions), and no-design-needed opinionated web presentation, Substack managed to basically resurrect a zombie category of text media that hadn’t really existed in this kind of pure form since the 90s.
from A Text Renaissance by Ribbon Farm
sari and added