Why Greatness Cannot Be Planned
"The creative process is fabulously unpredictable. A great idea cannot be predicted."
It runs mostly on trial and error, the human version of natural selection. And it usually stumbles on great breakthroughs when looking for something else: it is heavily serendipitous.
Matt Ridley • How Innovation Works: And Why It Flourishes in Freedom
How do you plan for insight, which, by definition, cannot be anticipated? It is a huge misunderstanding that the only alternative to planning is aimless messing around.