Saved by Emilie Kormienko and
Why Facts Don’t Change Our Minds
The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.” Many products and programs—and well-meaning professionals—set out to educate people as a way to change them. At professional conferences they say stuff like, “If pe
... See moreBJ Fogg • Tiny Habits
As a former scientist, I’ve been trained to rely on objective facts. For years, when I was attempting to persuade someone, I would back my arguments with hard, cold, irrefutable data and expect immediate results. Drowning the other person with facts, I assumed, was the best way to prove that climate change is real, the war on drugs has failed, or t
... See moreOzan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
... See moreOur minds have been made up.
Then the brain enters a state that's valuable to understand for anyone interested in human conflict and drama. From being model-builders we become model defenders. Now that the flawed self with its flawed model of the world has been constructed, the brain starts to protect it. When we encounter evidence that it might be