Saved by Ilana Ettinger and
Why Everyone Wants the Same Things
“Individuals have two fundamental and competing human needs — the need for inclusion and the need for differentiation — that can be met by membership in moderately inclusive (optimally distinct) groups.”
Joey DeBruin • Communities Aren’t Buckets -- They’re Clouds
the desire to both stand out and fit in.
Matt Wallaert • Start at the End: How to Build Products That Create Change
So many people seek this feeling of transcendence. They seek it at sports stadiums, protest marches, Mardi Gras, Burning Man, and homecoming parades—anywhere people come together for a group experience.33 They seek it in sacred ceremony and religious ritual, as French sociologist Émile Durkheim noted, because this feeling is the basis of religion.
... See moreAshley Mears • Very Important People: Status and Beauty in the Global Party Circuit
Affiliation—culture is “people like us do things like this.” Humans find solace, satisfaction, and safety in community, and our desire for affiliation maintains existing systems.