Why do corporations speak the way they do?

Corporations, individuals, and experiences are all told they must cultivate an "image" for themselves… something synthetic, believable, passive, vivid, simplified, and ambiguous all at the same time.

Why do corporations speak the way they do?
Corporations, individuals, and experiences are all told they must cultivate an "image" for themselves… something synthetic, believable, passive, vivid, simplified, and ambiguous all at the same time.