Why do corporations speak the way they do?
Make a game of it to keep jargon in-check. When someone on your team talks about “gaining traction,” for example, call them out politely. Words that should be pointed out might include (but aren’t limited to): circle back, marinate, stakeholders, strategic, missed the mark. The point here is that if you, as a leader, do not correct useless language
... See moreJared Belsky • The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
Behind the worries is a strange assumption that language is fixed and unchanging,
Nick Bilton • I Live in the Future & Here's How It Works
as some people say, ‘Trends aren’t that deep.’ Semantic inflation doesn’t just alter definitions — it also changes how we engage with these words in a cultural context. What was once deep, strategic, and long-term has been reduced to shallow, fleeting moments.
Is it time to rebrand trend research? - MediaCat
The words “progress,” “innovation,” and “disruption” have become empty signifiers, ritualistically evoked in pitch decks and advertisements to suggest “world-changing” “novelty,” “creativity,” or “originality.” Semantically, these words have become hollowed-out totems of a culture optimized for algorithmically enhanced engagement and excitement.