Why Build in Web3

Web2 platforms coerce user loyalty through network effects and closed data, and exiting a platform leaves creators without access to their audiences or content. Web3 affords the opportunity to build systems that foster user agency and self-determination through true digital ownership, open data, and networks that are built atop open-source software... See more

Web3 inverts the internet’s business models by giving more value and ownership to both creators and consumers. Traditionally, platforms developed online have been driven by advertising and subscriptions. This is because Web2 took a consumer first approach to platforms, protocols and applications with the platforms as intermediaries. Web3 puts value... See more

But many of the web 3.0 advantages are hard to adopt as a large, existing, web 2.0 company. The big ideas: ownership, collaboration, and community are new foundational principles.

Some claim web3 is about ownership, but it is more appropriate to say that web3 is about wealth. Very little in the web3 advocacy space addresses how it will match Web 1.0 and 2.0’s successes in terms of discoverability and sharing. It offers little by way of guarantee that it will protect its users' digital rights, in some cases making them much w... See more